PPG

Optimizing Product Choices and Increasing Market Share

PPG, the world’s leading coatings and specialty products company serving the construction, consumer products, industrial and transportation markets and aftermarkets, has worked with Tripp Umbach for more than 20 years to optimize product choices and increase market share.  With operations in more than 60 countries around the globe, the company’s success depends upon its ability to rapidly adapt its products to vastly differing global landscapes and shifting economic markets. The long-term partnership with PPG has involved Tripp Umbach in worldwide research, from executive level interviews to focus groups, on a wide range of assignments related to marketing and selling products worldwide.  The team has worked on everything from armored glass in the Middle East to the industry’s first spray painted label system for Rolling Rock Beer.

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