Carrie Kennedy, Principal

As a principal project director, Carrie is responsible for market research, consumer image, community health, economic impact and facility assessments. Her extensive project management and research skills have been employed in the management of large-scale brand image studies and in complex Customer Value Analysis assignments, helping clients optimize current market positions and enter new markets. Since 1994, Carrie has been developing and conducting complex research projects across the United States, first at TNS-I and now at Tripp Umbach.

Carrie holds a Bachelor of Science degree in psychology from Indiana University of Pennsylvania and is pursuing a master’s degree in industrial and organizational psychology.
 

 

Favorite Quote: 
“The secret of joy in work is contained in the one word ‘excellence.’  To know how to do something well is to enjoy it.” - Pearl S. Buck

Why I love TU: 
Learning something new with every project—discovery is the best part of our research.

Important professional trait: 
Flexibility—you really have to go with the flow.


 

 

Favorite Quote: 
“The secret of joy in work is contained in the one word ‘excellence.’  To know how to do something well is to enjoy it.” - Pearl S. Buck

Why I love TU: 
Learning something new with every project—discovery is the best part of our research.

Important professional trait: 
Flexibility—you really have to go with the flow.


 

 

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