David Primm, Principal

David demonstrates a drive and determination that has earned him the respect of clients and colleagues alike.  He credits his father with teaching him the value of perseverance.  As senior project director at Tripp Umbach, David leads the market research, economic impact and strategic planning team.  Through consulting engagements for the leading Fortune 500 companies throughout the world, David has honed his project management, research and reporting skills to offer clients both precision and creativity.  His expertise includes management of large-scale brand image studies, customer satisfaction studies and stakeholder management.

David has also supervised a 115 station CATI data collection facility and was a group manager at TNS, the world’s largest provider of custom research.  He holds a Bachelor of Science degree in hospitality management from Indiana University of Pennsylvania.
 

Favorite Quote:
“Measure twice, cut once.” 

Lesson learned from a client: 
Effective communication is vital at all stages of the project.

Why I love TU: 
I can honestly say that I enjoy 95% of my job, 95% of the time.  At Tripp Umbach, we treat each other with respect and dignity and all opinions are welcomed, not deterred.

Favorite book: 
Moneyball by Michael Lewis.  It tells the story of how the GM of the Oakland A’s used sabremetrics to field a competitive team despite a small market payroll.  The book combines two of my favorite things: statistics and baseball.

Favorite Quote:
“Measure twice, cut once.” 

Lesson learned from a client: 
Effective communication is vital at all stages of the project.

Why I love TU: 
I can honestly say that I enjoy 95% of my job, 95% of the time.  At Tripp Umbach, we treat each other with respect and dignity and all opinions are welcomed, not deterred.

Favorite book: 
Moneyball by Michael Lewis.  It tells the story of how the GM of the Oakland A’s used sabremetrics to field a competitive team despite a small market payroll.  The book combines two of my favorite things: statistics and baseball.