For a period of 10 years Tripp Umbach has served as the primary market research partner with Highmark, the nation’s fourth largest health insurance company.  Through this partnership, Tripp Umbach measured the market share and satisfaction with Highmark among consumers, physicians, and employers.  

Tripp Umbach has conducted market research and testing for multiple product and service lines for Highmark including innovative HR tools, healthcare products to reduce injuries, and marketing to professional sports teams.  Tripp Umbach researchers completed more than 50 projects for Highmark that included developing surveys, conducting extensive interviews, facilitating focus groups, and making high level recommendations to Senior Management and Boards.