In April 2017, the Niagara Falls National Heritage Area retained Tripp Umbach to conduct an economic impact study to highlight the economic and social benefits of the Discover Niagara Shuttle on Niagara County, specifically its effect in increasing tourism and spending in the region. Tripp Umbach collected financial data from the Niagara Falls National Heritage Area (NHA) and shuttle partners, as well as gathered data from Shuttle users via an intercept survey, to measure the current (FY16) and projected (FY20) economic, employment, and government revenue impacts of the Discover Niagara Shuttle operation in Niagara County.