Institutions of higher education must continuously review and refine their educational offerings and recruitment efforts. In 2012, Tripp Umbach was invited by The Ohio State University to conduct market analysis, gap analysis, opportunity assessment, and enrollment projection analysis for the University’s four regional campuses (Lima, Mansfield, Marion, and Newark).
Ohio State University’s Regional Campuses faced challenges in the shape of projected enrollment decline, the increasing availability and adoption of online education, and competition for students from for-profit institutions.
Aligning regional campus strategies provides the greatest opportunity for success. The recommendations from Tripp Umbach’s research assisted Ohio State University and the regional campuses in developing essential strategies.
Ohio State Regional Campuses were able to market the Ohio State University brand, maximize the advantages of location, and promote the programs and attributes that are important to prospective students via unique mediums. Tripp Umbach’s analysis also consisted of researched findings to assist the regional campuses in developing a targeted message to prospective students and recommending programs of student and employer interest.