The Tennessee Higher Education Commission retained Tripp Umbach to conduct a detailed market assessment and feasibility analysis to evaluate the capacity for additional Doctor of Nursing Practice (DNP) programs in the State of Tennessee.
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MARKET RESEARCH CONSULTING SPECIALTIES
HEALTHCARE AND HEALTH INSURANCE
Colleges and universities throughout North America have relied on Tripp Umbach to provide market insights for brand image and awareness, program expansion, campus satisfaction, and community educational needs assessments. Read our Tennesee Higher Education Commission study synopsis as well as Carnegie Mellon University.
MARKET RESEARCH PORTFOLIO CASES
Tripp Umbach provided W&J consultation and a quantitative assessment of a variety of post-baccalaureate programs that would enhance the institution’s reputation as a high-quality, residential, liberal arts college, and extend the institution’s strengths.
With the help of Tripp Umbach’s market analysis report, OSU Regional Campuses were able to market the OSU brand, maximize the advantages of location, and promote the programs and attributes that are important to prospective students.
Tripp Umbach has a long-standing history of conducting comprehensive qualitative and quantitative market research studies for MSA. The research quantified key drivers of importance upon purchasers and decision makers of safety equipment within the construction market segment to better understand why they choose the MSA brand over other hard hat brands.
For a period of 10 years Tripp Umbach has served as the primary market research partner with Highmark, the nation’s fourth largest health insurance company, with more than 50 projects.
From Tripp Umbach’s market research, the Tepper School of Business was able to better understand how it is perceived by key stakeholders and what those audiences see as the core benefits to students, faculty, alumni, and the corporate environment.
Tripp Umbach was retained to complete a brand image and market positioning research study for Beth Israel Deaconess Medical Center and New England Baptist Hospital. This project provided Beth Israel Deaconess Medical Center and New England Baptist Hospitals with a current measure of customer awareness, image, and perceived value.