Tripp Umbach provided W&J consultation and a quantitative assessment of a variety of post-baccalaureate programs that would enhance the institution’s reputation as a high-quality, residential, liberal arts college, and extend the institution’s strengths.
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Primary research is more than a commodity. It drives our clients’ strategies, helps them retain and enhance market share, and leads to a better return on their investment and bottom line. With thousands of market studies completed for clients nationwide, we are pioneers who have led the industry by creating research methodologies and tools.
Each consultant on our versatile, seasoned team brings a unique depth and breadth of experience to the market research process – creatively and strategically. Building close working relationships with our clients enables us to provide sound guidance and customized solutions.
MARKET RESEARCH CONSULTING SPECIALTIES
HEALTHCARE AND HEALTH INSURANCE
Since our founding in 1990 Tripp Umbach has conducted image and awareness, customer satisfaction, market feasibility, and opportunity studies for hundreds of healthcare clients in all regions of the United States including Beth Israel Deaconess Hospital and Highmark.
HIGHER EDUCATION
Colleges and universities throughout North America have relied on Tripp Umbach to provide market insights for brand image and awareness, program expansion, campus satisfaction, and community educational needs assessments. Read our Ohio State University study synopsis as well as Carnegie Mellon University.
PRIVATE INDUSTRY
Leveraging our location in Pittsburgh, a world center for traditional industry and currently a leading market for the new tech economy, Tripp Umbach has conducted market research for hundreds of corporations such as MSA, Alcoa, 3M, and Steris. Read more about our project with MSA.
MARKET RESEARCH PORTFOLIO CASES
Washington & Jefferson College Market Assessment
The Ohio State University Regional Campus Market Analysis
With the help of Tripp Umbach’s market analysis report, OSU Regional Campuses were able to market the OSU brand, maximize the advantages of location, and promote the programs and attributes that are important to prospective students.
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MSA Qualitative and Quantitative Research Studies
Tripp Umbach has a long-standing history of conducting comprehensive qualitative and quantitative market research studies for MSA. The research quantified key drivers of importance upon purchasers and decision makers of safety equipment within the construction market segment to better understand why they choose the MSA brand over other hard hat brands.
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Highmark Blue Cross & Blue Shield Market Research Studies
For a period of 10 years Tripp Umbach has served as the primary market research partner with Highmark, the nation’s fourth largest health insurance company, with more than 50 projects.
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Carnegie Mellon’s Tepper School of Business Market Research Study
From Tripp Umbach’s market research, the Tepper School of Business was able to better understand how it is perceived by key stakeholders and what those audiences see as the core benefits to students, faculty, alumni, and the corporate environment.
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Beth Israel Deaconess Medical Center Brand Image Study
Tripp Umbach was retained to complete a brand image and market positioning research study for Beth Israel Deaconess Medical Center and New England Baptist Hospital. This project provided Beth Israel Deaconess Medical Center and New England Baptist Hospitals with a current measure of customer awareness, image, and perceived value.
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