We understand how communities should guide and validate your plan and vision

Primary research is more than a commodity. It drives our clients’ strategies, helps them retain and enhance market share, and leads to a better return on their investment and bottom line. With thousands of market studies completed for clients nationwide, we are pioneers who have led the industry by creating research methodologies and tools.
Each consultant on our versatile, seasoned team brings a unique depth and breadth of experience to the market research process – creatively and strategically. Building close working relationships with our clients enables us to provide sound guidance and customized solutions.


Since our founding in 1990 Tripp Umbach has conducted image and awareness, customer satisfaction, market feasibility, and opportunity studies for hundreds of healthcare clients in all regions of the United States including Beth Israel Deaconess Hospital and Highmark.

Colleges and universities throughout North America have relied on Tripp Umbach to provide market insights for brand image and awareness, program expansion, campus satisfaction, and community educational needs assessments. Read our Tennessee Higher Education Commission study synopsis as well as Carnegie Mellon University.

Leveraging our location in Pittsburgh, a world center for traditional industry and currently a leading market for the new tech economy, Tripp Umbach has conducted market research for hundreds of corporations such as MSA, Alcoa, 3M, and Steris. Read more about our project with MSA.


MSA Qualitative and Quantitative Research Studies

MSA Qualitative and Quantitative Research Studies

Tripp Umbach has a long-standing history of conducting comprehensive qualitative and quantitative market research studies for MSA. The research quantified key drivers of importance upon purchasers and decision makers of safety equipment within the construction market segment to better understand why they choose the MSA brand over other hard hat brands.

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Beth Israel Deaconess Medical Center Brand Image Study

Beth Israel Deaconess Medical Center Brand Image Study

Tripp Umbach was retained to complete a brand image and market positioning research study for Beth Israel Deaconess Medical Center and New England Baptist Hospital. This project provided Beth Israel Deaconess Medical Center and New England Baptist Hospitals with a current measure of customer awareness, image, and perceived value.

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