Tripp Umbach collected financial data based upon where the UTAD spends money within specific geographies (i.e. the city of Knoxville, Knox County, and the state of Tennessee). Careful attention was paid to collecting data from visitors based on their residence to gain an understanding of new dollars entering into the state and local economy as a result of UT Athletics. Additionally, the report identified a diverse range of additional community benefits provided by UT Athletics to the region such as entertainment and visitor attraction, volunteer activities, and monetary donations to non-profits.
Read the entire report here.