In August 2015, Tripp Umbach began working with the University of Tennessee Athletic Department (UTAD) to measure the economic, employment, and government revenue impacts from operational and visitor spending on the state of Tennessee and Knox County. The analysis measured the impact of UT Athletics as a whole and also included breakout analyses for football, men’s basketball, and women’s basketball. The economic impact study for UT Athletics was an important step in understanding the value of the programs to the state and community.

Tripp Umbach collected financial data based upon where the UTAD spends money within specific geographies (i.e. the city of Knoxville, Knox County, and the state of Tennessee). Careful attention was paid to collecting data from visitors based on their residence to gain an understanding of new dollars entering into the state and local economy as a result of UT Athletics. Additionally, the report identified a diverse range of additional community benefits provided by UT Athletics to the region such as entertainment and visitor attraction, volunteer activities, and monetary donations to non-profits.