Job Duties:

• Applying knowledge of business analytics to conduct in-depth research and analysis to assess the viability of new programs, facilities, or initiatives, providing data-driven recommendations.

• Use business analytics to leverage data contained in marketing databases, synthesize findings, and prepare high-quality reports, visualizations, and executive summaries.

• Applying principles of data analysis, analyzing healthcare data, conducting research on benchmarking, consumer opinions regarding community health, surveys, and marketing strategies.

• Conduct economic impact analyses for multiple universities and economic development initiatives, measuring direct, indirect, and induced impacts on employment, labor income, economic output, and state and local tax revenues.

• Analyze institutional operations, capital investments, research activity, athletics, and affiliated organizations, as well as student and visitor spending, to quantify contributions to regional and state economies.

• Evaluate long-term workforce and economic development impacts, including alumni employment, talent retention, industry partnerships, and the role of universities as anchor institutions supporting regional innovation and economic growth.

• Translate complex economic modeling and data analysis into clear, data driven reports and presentations to inform strategic planning, policy discussions, and stakeholder engagement.

• Research conditions in community healthcare and related markets.

• Gather information to determine potential needs and methods of healthcare outreach and services delivery in community health setting.

• Analyze data on community health demographics, preferences, needs, and health habits to identify needs for planning purposes, measuring and assessing community healthcare needs.

• Devise and evaluate methods and procedures for analyzing applicable marketing data.

• Measure the effectiveness of outreach healthcare programs, repeat economic studies and planning strategies.

• Analyze data on other organizations, universities, other community health systems, use data analysis for benchmarking, analyze their prices, sales, and method of outreach and providing health services.

• Monitor industry statistics and follow industry market trends.

 

Minimum Education Requirement:

Bachelor's Degree in business analytics, data science, information studies, or directly related field; higher degree acceptable.

Minimum Experience Requirement:

2 years of experience in market research or market analysis.